After Japan, Nissan also offered electric cars, Nissan Leaf, in the United States. The price offered is more tempting. Consumers simply pay the U.S. $ 25 280.
In Japan, after receiving tax rebates, consumers must pay 2.99 million yen or U.S. $ 31 800.
In the United States, Leaf price equal to the Prius Gen-3, which are sold starting from U.S. $ 22 800 (standard) up version of the top 28 000 U.S. dollars. Nissan official tag of Leaf in the United States is 32 780 U.S. dollars.
The federal tax cuts in the United States for the Leaf of 7500 U.S. dollars. Thus, the amount that must be paid by consumers is estimated to be even lower. Because, in addition there are also incentives in some states. For example California and Georgia, which offers discounted 5000 U.S. dollars plus incentives from local governments.
“When combined, the ransom price of 100 per cent Electric Car is not too expensive compared to cars classmate who still uses a conventional engine,” said Karl Brauer, Editor in Chief Research Cars in Edmund.com.
Other campaigns are conducted Nissan is renting. This car rental rate per month or 349 U.S. dollars cheaper than a leased Honda Civic EX with a price of 400 dollars.
Operational cost
The main attraction-in addition to the electric car-friendly environment is the operational cost. According to Brian Carolin, Senior Vice President Director of Sales of Nissan in the U.S., the cost to charge the battery Leaf, including the installation of the filling station, less than one-third the cost of fuel cars that use gasoline engines.
Not to mention if it was associated with maintenance costs because electric cars do not use components that require regular replacement, such as oil, oil filters, air filters, and spark plug.
Hence, Nissan believes that Leaf would get a response from the U.S. consumer. “Leaf will be the first car with no emissions of competitively priced mass-produced,” he added.
There is another product of Electric Cars in the United States, namely Tesla. However, this electric Roadster worth 100,000 dollars. Hence, John Hughes, Marketing Manager of the Chevrolet Volt, saying that electric cars need to be marketed with a price range is very diverse.
GM is also marketing the electric car at the end of this year, the Chevy volt. Actually this Chevy products are electric car with a series hybrid system. Because the distance is not limited to motor fuel which is always equipped to charge the battery while driving. Until now, GM has not announced a price.
Production of 150,000 units
Like Japan, Nissan started selling the Leaf in the state of the West Coast of the United States in December this year, including in the state of the car was assembled, Tennessee. Leaf Nissan hopes to produce 50,000 units per year in the United States. In 2013, once the production capacity reached 150 000 units per year, where sales will be encouraged even more.
Currently, the price of 25 000 U.S. dollars, approximately 85 000 U.S. consumers has been netted. The majority, they have more than one car and will use Leaf as a vehicle Daily!
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